Welcome to your Digital Transformation Assessment Tool
Answer a few questions and get a personalized report
Business Sector Selection
Choose a sector that best matches your business type
1 out of 7
How much of your budget is allocated to digital transformation initiatives?
Less than 5%
More than 20%
Do you have a dedicated budget for innovation and experimentation with new technologies?
No, we do not have a dedicated budget for innovation.
Yes, we have a substantial budget allocated specifically for innovation and new technologies.
How do you track the ROI of your digital transformation investments?
We do not have a formal process to track ROI.
We have a comprehensive system to measure and optimize the ROI of our digital transformation efforts.
2 out of 7
Is your digital marketing strategy scalable and mature?
No, our digital marketing strategy is basic and not scalable.
Yes, our digital marketing strategy is advanced, scalable, and effectively drives growth.
Do you have an analytics department?
No, we do not have a dedicated analytics department.
Yes, we have a fully staffed and operational analytics department that drives data-driven decisions.
Are you able to measure cost per acquisition?
No, we do not measure cost per acquisition.
Yes, we accurately measure and optimize our cost per acquisition across all channels.
3 out of 7
Do you have a head of digital transformation independent from IT?
No, we do not have a head of digital transformation, or it is managed within the IT department.
Yes, we have a dedicated head of digital transformation independent from the IT department.
Do you have a CRM and CDP in place?
No, we do not have a CRM or CDP in place.
Yes, we have both a CRM and CDP fully implemented and integrated.
How secure is your business’s data, digital infrastructure, and sensitive customer information?
We use a variety of software and online services, but I’m uncertain about whether we have protective measures like antivirus software, scheduled data backups, or protection against harmful software. We also handle PII but have no specific measures in place to protect it.
We have robust cybersecurity measures, regular data backups, and strict protocols to protect sensitive information.
4 out of 7
How does your organization approach new growth methodologies and changes in business processes?
Our culture is very traditional and resistant to new methodologies and changes.
Our culture is innovative and embraces new growth methodologies and changes in business processes.
Do you see resistance to change or openness to new ideas within your organization?
There is significant resistance to change.
Our organization is very open to new ideas and change.
Do you provide ongoing training in technology and digital skills for your team?
No, we do not provide any formal training in technology and digital skills.
Yes, we have a robust ongoing training program for technology and digital skills.
5 out of 7
How do you manage digital privacy, compliance, and governance?
We know about privacy, compliance, and governance, but we don’t have specific practices or tools in place.
We have comprehensive policies and tools ensuring compliance with regulations like GDPR, HIPAA, etc.
6 out of 7
Select the area where the organization intends to direct its tech and AI investment:
7 out of 7
